Global Certificate in Weibo Engagement for Brands
-- ViewingNowGlobal Certificate in Weibo Engagement for Brands: a comprehensive course designed to meet the growing industry demand for professionals skilled in Chinese social media marketing. This certificate course emphasizes the importance of Weibo, China's leading social media platform, for brands seeking to expand their reach in the Chinese market.
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โข Unit 1: Introduction to Weibo & Its Importance for Global Brands
โข Unit 2: Setting Up & Optimizing Weibo Brand Profiles
โข Unit 3: Content Creation for Weibo Engagement
โข Unit 4: Scheduling & Posting Strategies on Weibo
โข Unit 5: Weibo Analytics & Monitoring Performance
โข Unit 6: Building & Managing Weibo Communities
โข Unit 7: Weibo Advertising Fundamentals for Global Brands
โข Unit 8: Collaborations & Influencer Marketing on Weibo
โข Unit 9: Weibo Best Practices for Crisis Management
โข Unit 10: Case Studies: Successful Weibo Campaigns by Global Brands
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