Global Certificate in Weibo Engagement for Brands
-- ViewingNowGlobal Certificate in Weibo Engagement for Brands: a comprehensive course designed to meet the growing industry demand for professionals skilled in Chinese social media marketing. This certificate course emphasizes the importance of Weibo, China's leading social media platform, for brands seeking to expand their reach in the Chinese market.
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⢠Unit 1: Introduction to Weibo & Its Importance for Global Brands
⢠Unit 2: Setting Up & Optimizing Weibo Brand Profiles
⢠Unit 3: Content Creation for Weibo Engagement
⢠Unit 4: Scheduling & Posting Strategies on Weibo
⢠Unit 5: Weibo Analytics & Monitoring Performance
⢠Unit 6: Building & Managing Weibo Communities
⢠Unit 7: Weibo Advertising Fundamentals for Global Brands
⢠Unit 8: Collaborations & Influencer Marketing on Weibo
⢠Unit 9: Weibo Best Practices for Crisis Management
⢠Unit 10: Case Studies: Successful Weibo Campaigns by Global Brands
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