Executive Development Programme in Market Research for Social Impact
-- ViewingNowThe Executive Development Programme in Market Research for Social Impact is a certificate course designed to empower professionals with the necessary skills to drive social change through market research. This programme emphasizes the importance of data-driven decision-making and its role in creating positive social impact.
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โข Introduction to Market Research: Understanding the basics, methodologies, and tools used in market research.
โข Market Research for Social Impact: Exploring the role of market research in driving positive social change and creating sustainable solutions.
โข Data Analysis for Social Impact: Analyzing data and deriving insights to create social impact and drive better decision-making.
โข Social Listening and Monitoring: Utilizing social media and other digital platforms to gather insights and measure impact.
โข Survey Design and Implementation: Creating effective surveys, sampling techniques, and data collection strategies.
โข Focus Groups and Interviews: Conducting qualitative research through focus groups and in-depth interviews.
โข Secondary Research and Desk Analysis: Leveraging existing data and research to generate insights for social impact.
โข Data Visualization and Reporting: Presenting data and insights in a clear, compelling, and actionable manner.
โข Ethics in Market Research: Ensuring responsible research practices that respect privacy, confidentiality, and informed consent.
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